Media Unplugged

How to blow up podcasting. And...9 ways to innovate journalism - and media - online. Plus, rants and raves about Oscar's new "Popular Film" category, the niche luxury brand of (wait for it) dental floss, and how 3 minutes of a podcast can generate tons of publicity for all the wrong reasons. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: http://www.niemanlab.org/2018/08/podcastings-next-frontier-a-manifesto-for-growth-beyond-the-already-converted/http://www.niemanlab.org/2018/07/54-newsrooms-9-countries-and-9-core-ideas-heres-what-two-researchers-found-in-a-yearlong-quest-for-journalism-innovation/

Media Unplugged
00:53:52 8/12/2018

Past Episodes

Nielsen says Radio listenership remains strong. Bueller? Bueller?. And...Are real fake influencers more influential than fake real influencers? Plus rants and raves about the "Poop Museum," why some critics think "The Lion King" movie shouldn't exist, the endless stream of "Halloween" movies, and how easy it is to create an "iHeartRadio-type multimedia company." Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://radioink.com/2019/06/18/nielsen-listenership-remains-strong/https://apple.news/Av6zAWZzJR3yVLWdEtPPZhw 
00:27:51 7/29/2019
Podcasting is NOT the new blogging. And...Will there ever be another Game Of Thrones-sized hit? Plus rants and raves about what happens when your Star Wars podcast attracts the attention of Luke Skywalker, himself. And more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.copyblogger.com/podcasting-new-blogging/https://www.vox.com/recode/2019/5/20/18632840/hbo-next-game-of-thrones-tv-netflix-apple-amazonhttp://insidestarwars.com
00:37:46 6/16/2019
Disney and the future of TV. And...Has Apple poisoned Netflix? Plus rants and raves about the fallout of Dunkin's decision to banish "Donuts" from its name and the phenomenon of "niche-ification." Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://stratechery.com/2019/disney-and-the-future-of-tv/https://www.mediavillage.com/article/apple-poisons-netflix-needham-company/
00:33:18 5/7/2019
Prediction: Big media will have its hands full with Netflix. And Spotify and Gimlet and Anchor, oh my! Plus, rants and raves on "grit" and pop up service apps like Recharge (hotel-by-the-minute), Popup (ephemeral coffee shops), and Breather (on-demand private workspaces). Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://redef.com/original/big-media-isnt-ready-to-fight-back-netflix-misunderstandings-pt-5?curator=MediaREDEFhttps://www.recode.net/2019/3/18/18271916/netflix-apple-reed-hastings-video-plans-tech-company-regulation-press-conference-ted-sarandoshttps://techcrunch.com/2019/02/14/spotify-gimlet-anchor-340-million/
00:32:57 3/31/2019
2019's media predictions. And...Amazon's new ad strategy: Free samples! Plus, rants and raves on a platform for foodies that allows you to interact with and buy from your favorite chefs and the frightening declines in traditional radio listening. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://techcrunch.com/2018/12/31/1763827/https://www.axios.com/amazon-ad-strategy-free-samples-based-on-consumer-data-5ce0fe5b-6112-4d59-8d28-39278f457b6d.html
00:41:08 2/5/2019
2019's media predictions. And...Amazon's new ad strategy: Free samples! Plus, rants and raves on a platform for foodies that allows you to interact with and buy from your favorite chefs and the frightening declines in traditional radio listening. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://techcrunch.com/2018/12/31/1763827/https://www.axios.com/amazon-ad-strategy-free-samples-based-on-consumer-data-5ce0fe5b-6112-4d59-8d28-39278f457b6d.html
00:41:08 2/5/2019
Overpriced shoes? A Hail Mary "Payless." And... Will malls look more like...towns? Plus, rants and raves on Youtube "Superwoman" Lilly Singh, Capital One Cafe's, and personalized celebrity videos from Cameo.com. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.cnn.com/2018/11/29/business/payless-fake-store/index.htmlhttps://www.axios.com/future-of-malls-retail-columbus-5a46a516-a907-4119-bd97-0d2bd1dab5ae.html
00:25:31 12/11/2018
Overpriced shoes? A Hail Mary "Payless." And... Will malls look more like...towns? Plus, rants and raves on Youtube "Superwoman" Lilly Singh, Capital One Cafe's, and personalized celebrity videos from Cameo.com. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.cnn.com/2018/11/29/business/payless-fake-store/index.htmlhttps://www.axios.com/future-of-malls-retail-columbus-5a46a516-a907-4119-bd97-0d2bd1dab5ae.html
00:25:31 12/11/2018
Can Netflix become HBO before HBO becomes Netflix? And... Can Radio survive without Passion? Plus, rants and raves on Netflix's "The Haunting of Hill House," the demise of SEARS, and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.barrons.com/articles/video-comes-full-circle-as-hbo-prepares-to-tackle-netflix-1539518400https://radioink.com/2018/10/16/can-radio-survive-without-passion/
00:37:11 10/30/2018
Can Netflix become HBO before HBO becomes Netflix? And... Can Radio survive without Passion? Plus, rants and raves on Netflix's "The Haunting of Hill House," the demise of SEARS, and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.barrons.com/articles/video-comes-full-circle-as-hbo-prepares-to-tackle-netflix-1539518400https://radioink.com/2018/10/16/can-radio-survive-without-passion/
00:37:11 10/30/2018

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