Adam welcomes advertising guru and author Mark Miller to Take A Knee for a conversation about Mark's experience working in advertising and his experience with branding. Using examples such as Lexus, Ritz-Carlton and Nissan/Datsun Adam and Mark do a deep dive on the idea of brand loyalty and brand culture and how the idea of a brand building around a brand's culture is an invaluable commodity that successful companies are able to exploit while it can be the downfall of a company that rests on their laurels.
