Media Unplugged

From branding authority Tom Asacker and media strategist Mark Ramsey comes Media Unplugged, the podcast that peeks behind the curtain at what's REALLY happening in media today.

LATEST EPISODE

Can Netflix Become HBO Before HBO Becomes Netflix?

Can Netflix become HBO before HBO becomes Netflix? And... Can Radio survive without Passion? Plus, rants and raves on Netflix's "The Haunting of Hill House," the demise of SEARS, and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.barrons.com/articles/video-comes-full-circle-as-hbo-prepares-to-tackle-netflix-1539518400https://radioink.com/2018/10/16/can-radio-survive-without-passion/
00:37:11 10/30/2018

Past Episodes

Buzzworthy TV gets small: How choice, tech, and attention are reshaping what we watch. And... Is Netflix GOOD for movie theaters? Plus, rants and raves on Nabisco's questionable response to PETA, The Nike/Colin Kaepernick controversy, "Offline," the online magazine that must be read offline, and the ever-popular news from Wax Museums! Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.mediavillage.com/article/its-a-smart-tvdevice-world-after-all/https://www.emarketer.com/content/more-than-half-of-us-consumers-watch-subscription-ott-video-2018https://www.hollywoodreporter.com/live-feed/summer-2018-tv-ratings-winners-losers-1138477http://adage.com/article/digital/netflix-movie-theaters-summer-decades/314763/
00:37:09 9/9/2018
How to blow up podcasting. And...9 ways to innovate journalism - and media - online. Plus, rants and raves about Oscar's new "Popular Film" category, the niche luxury brand of (wait for it) dental floss, and how 3 minutes of a podcast can generate tons of publicity for all the wrong reasons. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: http://www.niemanlab.org/2018/08/podcastings-next-frontier-a-manifesto-for-growth-beyond-the-already-converted/http://www.niemanlab.org/2018/07/54-newsrooms-9-countries-and-9-core-ideas-heres-what-two-researchers-found-in-a-yearlong-quest-for-journalism-innovation/
00:53:52 8/12/2018
Disney's mistakes are costing Star Wars. And...Get off your IHOB high horse! Plus, rants and raves about what's wrong with online reviews, the Onion's desperate attacks on Facebook as their traffic sinks, and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://redef.com/original/star-wars-fatigue-is-a-myth-but-disneys-mistakes-were-real-costly-and-avoidablehttps://medium.com/words-for-life/get-off-your-ihob-high-horse-c10ca9678531
00:36:40 7/12/2018
Are smartphones killing websites? And...Facebook is losing its cool among teens. Plus, rants and raves about IHOP (or is it IHOB), the "Truth Initiative," and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://medium.com/bloomberg/smartphones-are-doing-to-websites-what-amazon-did-to-the-mall-d789a6cee119http://adage.com/article/digital/facebook-losing-cool-teens-pick-youtube-snapchat/313707/
00:36:49 6/18/2018
Do influencers really influence anything? And...Adidas unfriends Facebook - maybe your brand should, too. Plus, rants and raves about the Earth-shattering consequences of Best Buy's new logo, a newspaper's wet-look ad that looks too real, and Google's new AI that's almost too human. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://medium.com/21st-century-marketing/its-time-to-address-the-elephant-in-the-room-influencers-don-t-really-influence-anything-or-ee036b4abbbhttps://digiday.com/marketing/sources-say-adidas-paused-ads-facebook-reviews-efficacy/
00:32:07 5/15/2018
The end of authenticity. And...Will Amazon finally make TV's smart AND friendly? Plus rants and raves about Ford halting production of most sedans, the phenomenon of micromerchandising, and how Sherwin-Williams is using augmented reality. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://medium.com/s/story/post-authenticity-and-the-real-truths-of-meme-culture-f98b24d645a0https://mondaynote.com/smart-tv-made-real-by-amazon-5b46cd3ac2b6?gi=23707d532aba
00:36:21 4/29/2018
The strategy behind Amazon's Prime Video. And...MoviePass and the magic power of data. Plus rants and raves about Jesus Christ Superstar, the Star Wars theme park, and the new book "The Big Picture: The Fight for the Future of Movies." Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.reuters.com/article/us-amazon-com-ratings-exclusive/exclusive-amazons-internal-numbers-on-prime-video-revealed-idUSKCN1GR0FXhttps://www.thewrap.com/how-silicon-valley-helps-explain-movie-pass/
00:31:34 4/9/2018
Creating your own podcast: A big waste of time? And...NBC/Universal cuts primetime ads by 20% - Should you? Plus rants and raves about Tuxe - the fashion company that has turned its products into services - and Ring's impressive acquisition by Amazon after being rejected by the Shark Tank crew. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://digiday.com/media/entertainment-news-and-now-sports-inside-cbss-efforts-to-go-over-the-top/http://variety.com/2018/tv/news/nbcuniversal-nbc-advertising-cut-primetime-ad-load-1202712956/
00:39:18 3/4/2018
Long live fake fame! And...Is Facebook killing comedy? Plus, rants and raves on what a famous handbag owes to the back of an airplane sickbag, the wondrous origin of the most famous Coke jingle in history, and the mystery surrounding the seaming impossibility to recreate Beyonce in wax. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.nytimes.com/interactive/2018/01/27/technology/100000005704904.app.htmlhttp://splitsider.com/2018/02/how-facebook-is-killing-comedy/
00:34:27 2/18/2018
Inside the Epic Battle for Media's Future. And...How Amazon's New Convenience Store Changes Everything. Plus, rants and raves on the newest blockchain star, Kodak(?), the "shocking" finding that women over 50 don't believe your ads, and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.mediavillage.com/article/the-future-of-media-an-epic-battle/https://www.fastcompany.com/40518124/amazon-go-store-opening
00:34:27 1/29/2018

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