The Forbes Interview

Deep-dive into the minds of the most significant leaders of our day -- these are the people who have been, or easily could be on the coveted cover of Forbes.

LATEST EPISODE

ohn Sculley - Part 2 of Steve's conversation with the master marketer and former president of Peps-Cola and CEO of Apple.

"Do you want to spend the rest of your life selling sugar water, or do you want to come with me and save the world?" That's the question Steve Jobs posed to John Sculley. We'll hear how his time at Apple changed his path in life, as well as more insights into marketing, the consumer experience, and how perception trumps reality.
00:29:18 7/17/2018

Past Episodes

As a child, John Sculley wasn't interested in toys, he was interested in parts. That love of discovering how things work has been the thread through his life and career, including his tenure as Vice President and President of Pepsi-Cola, and CEO of Apple. He's a master of marketing, and he shares insights on how perception leads reality, the importance of the consumer experience, his friendship with Steve Jobs, and his current role working with the health care industry.
00:33:00 7/10/2018
Shopify founder Tobi Lütke just wanted to have some fun on the slopes, and sell cool snowboards at the same time. When spring came to his adopted home of Ottawa, Canada, snowboard sales plummeted, and he was forced to look for a new revenue stream. That reality, and a love of technology led the snowboarder-programmer to the creation of Shopify. It was a fast ride down the slopes to becoming THE ecommerce platform made for everyone who sells, whether it is from a store, social media, or a garage.
00:40:00 6/26/2018
Casper founders Philip Krim and Neil Parikh talk about flipping the mattress business, one customer at a time, from selling mattresses online out of Philip's college dorm room in 2004 to becoming a high-tech innovator that is revolutionizing the business of sleep in under 5 years.
00:38:00 6/19/2018
As a boy, Gary Hirshberg, cofounder of Stonyfield Farm, watched his family-run shoe company go bankrupt due to changes in the market. He went off to college eschewing any career in business. But, his entrepreneurial roots called upon him. It all started with one cow and a delicious yogurt recipe. Hear Hirshberg speak of how he faced big, relentless debt, his steadfastly loyal mother-in-law and his investment in making playing fields across the U.S. organic. Plus, find out why the liberally-minded Hirshberg thanks Ronald Reagan for his success.
00:47:00 6/12/2018
Considered one of the great, financial minds of all time, Paul Tudor Jones II, founder of Tudor Investment Corporation, speaks with Randall Lane, editor and chief content officer at Forbes, at the 2017 Forbes 30 Under-30 Summit. Hear about the huge change he feels is necessary to save the financial system that's made him rich.
00:30:00 6/5/2018
At 18, Alex Banayan set out on a seven-year odyssey to discover how dozens of the biggest names in business and entertainment, including Maya Angelou, Bill Gates and Warren Buffet, launched their careers. Now, that journey has culminated in his soon-to-be released book, 'The Third Door.' Banayan says they all have one thing in common. They entered through the "third door."
00:45:00 5/29/2018
Hear Adam Neumann, cofounder and CEO of WeWork, paint a clear picture of the company's corporate culture, share three tips for entrepreneurs that he wishes he was told and how to prepare for an (even more) automated world.
00:35:00 5/22/2018
On today's episode, we hear a chat recorded at the Forbes 30 Under 30 summit in 2017. It's between Ray Dalio and Randall Lane, Chief Content Officer of Forbes Media. Dalio founded and runs the world's largest hedge fund, Bridgewater Associates, with $160 billion under management. He says it's the company's unique culture, an "idea meritocracy," and a commitment to radical truth and transparency that's causing the success.
00:32:00 5/15/2018
Aubrey Marcus is founder and CEO of Onnit, a company that's all about total human optimization. He's also on a book tour for his current best-seller 'Own The Day, Own Your Life.' Hear about the goodness of fat, cold two-minute showers, the power of psychedelics and big and small changes you can make in your life right now.
42:00:00 5/8/2018
John Zimmer, cofounder and president of Lyft, merged his hospitality skills with cofounder and CEO, Logan Green's transportation expertise and started Lyft together in 2012. Hear the origin story of the company, his predictions of the autonomous vehicle impact and the future of personal car ownership. (Hint: not a big future). Plus, the very special thing he does every New Year's Eve.
00:38:00 5/1/2018

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"Do you want to spend the rest of your life selling sugar water, or do you want to come with me and save the world?" That's the question Steve Jobs posed to John Sculley. We'll hear how his time at Apple changed his path in life, as well as more insights into marketing, the consumer experience, and how perception trumps reality.
00:29:18 7/17/2018
As a child, John Sculley wasn't interested in toys, he was interested in parts. That love of discovering how things work has been the thread through his life and career, including his tenure as Vice President and President of Pepsi-Cola, and CEO of Apple. He's a master of marketing, and he shares insights on how perception leads reality, the importance of the consumer experience, his friendship with Steve Jobs, and his current role working with the health care industry.
00:33:00 7/10/2018
Shopify founder Tobi Lütke just wanted to have some fun on the slopes, and sell cool snowboards at the same time. When spring came to his adopted home of Ottawa, Canada, snowboard sales plummeted, and he was forced to look for a new revenue stream. That reality, and a love of technology led the snowboarder-programmer to the creation of Shopify. It was a fast ride down the slopes to becoming THE ecommerce platform made for everyone who sells, whether it is from a store, social media, or a garage.
00:40:00 6/26/2018
Casper founders Philip Krim and Neil Parikh talk about flipping the mattress business, one customer at a time, from selling mattresses online out of Philip's college dorm room in 2004 to becoming a high-tech innovator that is revolutionizing the business of sleep in under 5 years.
00:38:00 6/19/2018
As a boy, Gary Hirshberg, cofounder of Stonyfield Farm, watched his family-run shoe company go bankrupt due to changes in the market. He went off to college eschewing any career in business. But, his entrepreneurial roots called upon him. It all started with one cow and a delicious yogurt recipe. Hear Hirshberg speak of how he faced big, relentless debt, his steadfastly loyal mother-in-law and his investment in making playing fields across the U.S. organic. Plus, find out why the liberally-minded Hirshberg thanks Ronald Reagan for his success.
00:47:00 6/12/2018

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