Ken Schmidt, former director of communications at Harley-Davidson Motor Company, discusses his new book, Make Some Noise, and unique philosophy to making sure your branding and marketing stand out from the competition.
On today's EXTRA episode, Dr. Brent Goldfarb and David Kirsch, both professors at the Robert H. Smith School of Business and co-authors of Bubbles and Crashes: the boom and bust of technological innovation, discuss the cyclical nature of the tech innovation environment. Other topics on deck include their recent book, what happens when an economy crashes, and how to salvage your business in troubling economic times.
Nick Perdikis, CEO and CRO of Devensoft, discusses how his company's software-as-a-service platform helps companies streamline and simplify the merger and acquisition process, minimizing stress and maximizing integration.
Allen Brooks, VP of education and outreach at Building Momentum, discusses The Garden, his company's newest endeavor for teaching adults across the region about workshop tools and development, creating a co-building space for tinkerers and small businesses alike.
Kristen Hajduk, regional director for the national capital region at MD5, discusses the advantages to building networks of innovators and entrepreneurs to help solve national security and defense problems.
Clint Stinchcomb, president and CEO at on-demand service CuriosityStream, discusses the work behind promoting and producing nonfiction video content, and how the market for it is much larger than one might assume.
Simone Petrella, chief strategy officer at CyberVista, discusses the recent trends in federal agencies of hiring private recruiters to find and train candidates for employment, and other steps the government can take to make better workers.
Greg Kihlström, prolific brand consultant, customer experience strategist, and SVP digital at Yes& discusses his new book, the Agile Brand, and the ways that building a positive customer experience and a set of associated vocabulary can propel your brand to new heights.